ASEAN E-commerce Executive Programme

Overview

南洋国际商学院与阿里巴巴商学院共同设计的这一东盟电子商务课程旨在帮助传统企业及创业企业拓宽瞬息万变的互联网时代的企业家视野。研修班包括了3天的新加坡培训课程,由本地和海外业内专家教导,内容包括深入了解互联网时代带来的商业模式变化、创新和企业组织变革,以及3天的杭州学习之旅,为学员提供一个与中国互联网企业家交流的平台。东盟电商高级研修班自2016年启动以来,已经成功为新加坡、马来西亚等东盟国家培养了一大批具有互联网思维的企业领军人才。

Alibaba Business School together with Nanyang International Business College (NIBC) designed this ASEAN E-commerce program, aiming to broaden entrepreneurs’ horizons in the fast-changing Internet era. The 6-day training program consisted of 3 days of training course in Singapore conducted by local and overseas industry experts, which included in-depth learning about the changes in business model, innovation and enterprise organization brought by the Internet era, and 3 days of learning tour in Hangzhou, which provided a platform to communicate with Chinese Internet entrepreneurs and also explored the resources & opportunities available in China.

This program benefited business owners, professionals, managers and executives (PMEs) who were involved in traditional business, the Internet strategy planning, E-commerce development and marketing, warehouse logistics, investment and financial institutions, fintech and incubators.

6天

新加坡+杭州

新加坡授课 + 杭州参访

中文授课

Curriculum

新加坡授课(三天)

感知互联网:

  • 互联网认知重启
  • 互联网发展阶段及典型商业模式
  • 互联网时代的企业逻辑、运营创新及发展趋势
  • 互联网前沿新科技

传统企业的互联网转型和升级:

  • 互联网给传统企业带来的改变
  • 互联网时代的零售、物流、金融、教育等
  • 传统企业如何在信息时代进行互联网转型和升级

跨境电商及案例分析:

  • 跨境电商的品牌再造
  • 电商案例深度剖析,通过案例教学详细分析其成功之道
  • 电子商务创业者的创业经历分享
  • 管理高绩效电商团队

杭州参访(三天)

考察游学

  • 近距离参访电商、物流、互联网金融等 前沿互联网企业,把握互联网行业最新动向
  • 参访阿里巴巴集团及阿里旗下机构,近距离感受阿里企业文化及发展历程
  • 参观电子商务供应链管理的第三方服务商,领略互联网供应链的规模效率

互联网创业园:

  • 参观互联网创业生态园,包括众创空间、创业投资、创业服务,与创业者面对面交流,零距离体验互联网创业的梦想基地,激发创业灵感

产业对接:

  • 与当地互联网企业家以及电商面对面;经验交流、难题诊断、资源对接,搭建进军互联网行业的人脉网络

结业典礼:

  • 获得阿里巴巴商学院颁发的结业证书

Who Should Attend?

  • 急需互联网战略规划、电商实施与发展的传统企业负责人
  • 电子商务营销、新媒体、仓储物流等电商服务企业的负责人
  • 投融资机构高管、科技及电商园区负责人

Certification

研修完成全部课程并通过考核的学员将获得由阿里巴巴商学院颁发的“东盟电商高级研修班结业证书”。

Program Partner

阿里巴巴商学院成立于2008年10月31日,是杭州师范大学与阿里巴巴集团共建的校企合作学院,杭师大著名校友、原阿里巴巴集团董事局主席马云先生出任学院首任理事长、院长。学院以培养数字经济时代创新型优秀管理人才和创业者为使命,致力于商业和管理理论创新,努力成为新型商学院的标杆。学院现任院长是原阿里巴巴集团学术委员会主任曾鸣教授。

Alibaba Business School was established on October 31, 2008. It is a school-enterprise cooperation school jointly established by Hangzhou Normal University and Alibaba Group. Jack Ma, a famous alumnus of Hangzhou Normal University and the former chairman of the board of Alibaba Group, became the first chairman and dean of the school. With the mission of cultivating innovative and outstanding management talents and entrepreneurs in the digital economy era, the school is committed to business and management theory innovation and strives to become a benchmark for new business schools. The current dean of the college is Professor Zeng Ming, former director of the Alibaba Group Academic Committee.